"At the end of the day Learn Chef Rally had to be delightful for our users – the visual language and user experience that Wire Stone brought to life was true to our culture and brand. They accomplished this because they invested the time to truly understand the Chef Community’s values, motivations, and inclinations and how those translated into how they interact with our technical content."
We brought the learning system to life around the metaphor of a food-truck rally, a concept that nurtures community by offering sharable badges that celebrate completed learning tracks. We worked in an agile methodology with the client’s technical team to support the implementation of the new site in just 10 weeks.
In addition to the website, Wire Stone produced 40 introductory videos featuring Chef employees that provide users with a high-level overview of individual learning modules. We also supported the site launch at Chef’s annual developer conference, extending the food-truck concept to the physical world with a buzz-worthy experience that featured an indoor food truck and community gathering area.
"The website is way beyond what we were expecting. It’s amazing!"