When Wire Stone first partnered with Cradlepoint in 2013, the wireless-solution provider was already dominating the 4G market. The Cradlepoint brand, however, had not kept pace with the company’s wildly successful technology. Cradlepoint turned to Wire Stone to sharpen its brand appeal, pave the way into new markets, and attract potential acquisitions.
The engagement began with Wire Stone’s strategy team working with resellers, customers, and carriers to lay the groundwork for a new brand platform. Once we defined Cradlepoint’s current status and future aspirations, we developed market-tuned messaging and a powerful new look to reflect the company’s position as the leading 4G provider. We also provided messaging and brand guidelines to ensure the implementation remained focused and consistent.